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B A C K G MARKET DECOMPRESSION M arket competition seems to have leveled out coming out of last winter. Just less than half (46 percent) of snow and ice manag- ers report elevated levels of competition in their markets compared to 66 percent the previous year. Likewise, those reporting they had just the right amount of competition increased to 29 percent, an 11 percent increase over winter 2012-13 data. 68 Average number of winter contracts serviced 91% Average client retention rate 22 © BLYJAKCOLLECTION | ISTOCKPHOTO IN THE INDUSTRY Average years in the industry 17% 26% 21% 16% 20% Less than 10 years 10-19 years 20-25 years 26-29 years 30+ years AUGUST 2014 55