Being a certified arborist gives Charles Goodrich another chance to touch base with customers.
Liquigreen Lawn and Tree Care began to offer fertilizer and fungicide tree injections as a complementary service that technicians could offer while completing work on a lawn.
“Customers know they can call us for a lawn, and we’ll also look at their tree,” says Assistant Manager Charles Goodrich of the company, who services eight counties in the rural area around Galesburg, Illinois. “While we’re there, we can see the red flags.”
Yet not everyone who calls Liquigreen for tree work also uses them to treat their lawns. “The main way that we sell these services is that we have reputable knowledge of trees,” says Goodrich. “I’m a certified arborist, and that title really helps a lot.”
Goodrich likes tree injections because there’s no runoff or waste involved. “When you have a linden tree with jap beetles and it’s huge, you might not be able to get in there with a sprayer. Or it might be in a bad location in the middle of an apartment complex.”
Liquigreen first developed its tree care business based on the expertise of Miller Daly, who was the founder of the franchise that Liquigreen was originally a part of. However, once Liquigreen became independent, it continued to develop its tree care reputation.
“We have a lot of good references around town,” says Goodrich. “We also have a good relationship with other tree companies. If people call them to request a quote, they may suggest for them to call us instead of tearing it down because it’s really just jap beetles.”
Tree injection has been profitable for Liquigreen. At the end of the day, Goodrich’s specialized knowledge has earned the company a strong reputation. “People know I’m not just some guy with chains on the back of his truck that calls himself an arborist.”