Tuesday, May 26, 2015

Home News Own it

Own it

Business Management

Bonus pay makes employees feel like owners at Lawn America.

Lee Chilcote | June 28, 2012

Brad Johnson’s main goal is to make his employees feel like owners of his company – even if they don’t own a single share of stock and he could fire all of them tomorrow.

That’s because the owner of Lawn America in Tulsa, Oklahoma knows that workers who feel that they have an ownership stake are more likely to provide stellar service.

“So often in the lawn and landscape industry, it’s all about paying employees as little as you can to make a profit,” he says. “My attitude is the opposite: ‘What’s the most I can pay my guys, make a fair profit for me, grow the company and have viable enterprise?’”

Johnson has fostered an ownership culture at Lawn America by giving every employee the opportunity to make tens of thousands of dollars in bonus pay by achieving results. His carefully developed results and rewards system has instilled a sense of pride and ownership in his employees, causing them to treat the company as if it is their own.

In many ways, it is. Johnson is constantly tweaking his system to ensure maximum buy-in from employees, and workers are treated as members of a team. They earn respect and autonomy by being accountable and getting results – and they’re rewarded for it. Although the payment has its limits, bonuses for stellar results are handsome.
When asked what he’s learned, Johnson offers, “My advice to others is to build a staff and a culture where every worker feels like an owner – even though they may not be.”

 

 

 

 

Top news

Private equity firm acquires Signature Landscape Services

A former ValleyCrest executive stakes his claim in the northwest and looks to build a West Coast company.

A conversation with the Top 100

Leaders from the Top 100 discuss the biggest challenges facing their companies and how they’re solving them. Turns out, their solutions work for landscapers of any size.

Ornamental invaders

Exotic pests are on the rise. Make sure you're handling them properly.

The great fertilizer debate

Consider these factors when choosing between granular and liquid products to achieve that lush lawn your customers desire.

Let results do the marketing

The best way to market your company is to do high-quality work.

x