Tuesday, September 16, 2014

Home News Eyes on the U.S.

Eyes on the U.S.

Chemical

One LCO says Americans want companies that use fewer chemicals.

Lee Chilcote | May 26, 2012

Peter Bugden opened a Nutri-Lawn franchise in the early 1990s in Halifax, Nova Scotia because he thought it was a good brand for the Canadian market. It turns out that he was right – nearly 20 years later, he’s built a company with $1.8 million in revenues.

Now Bugden is turning his eyes stateside, eyeing opportunities for a lawn care operator with environmentally-friendly lawn care experience as well as the Nutri-Lawn brand in the U.S. market. He also believes that his own experiences position him well for this market.

“Fifteen years ago, people in Canada responded when I told them that we don’t blanket spray weed control and we maintain soil PH,” said Bugden. “We weren’t activists; we weren’t people who said that we didn’t want any chemical fertilizers on our lawns.”

When Bugden visited the Greater Boston area to scope out opportunities, he saw evidence that consumers want lawn care services that use fewer chemicals or none at all. This is a growing U.S. market that may be underserved in many areas, he said.

“People want to feel good about what they’re doing, and want to feel like they’re good environmental citizens,” he said. “If people are given the opportunity to be responsible, then they’ll do so. I think the ecology-friendly lawn care label is one that is growing.”

 

 

Top news

Watch the weather

Take control of lawns with the right mix of fertilizer.

Analyzing and fertilizing

What the shrinking gap of differences between liquid and granular options mean for LCOs.

Go the distance

Contractors use a number of strategies to manage fuel costs.

The right choice

What are your options when it comes to fertilizer?

See ya, summer

With the warmer weather fading, LCOs across the country are preparing to treat turf for the fall.

x