Monday, October 20, 2014

Home News The local advantage

The local advantage

Business Management

Brad Johnson gives 3 percent of Lawn America’s gross sales to the community.

Lee Chilcote | June 28, 2012

Brad Johnson of Lawn America in Tulsa, Oklahoma has always worked for locally-owned companies during his three decades in the lawn and landscape industry. His proud ethos is that of a small business owner committed to serving his community.

“People just trust us, and a lot of it is because we have really great people that service our customers really well,” he says. “We push the local ownership aspect of our company a lot. That’s a big selling point versus corporate lawn care.”

In Johnson’s view, locally owned companies have a natural competitive advantage over national franchises if they provide attentive service and market themselves effectively.

“In our industry, people like to do business with local guys,” he says. “We give 3 percent of our gross sales back to the community, and we’ve begun to market that.”

Community service is a big part of Lawn America’s overall strategy for embedding itself in the local community.

Although Johnson’s motivations are genuine – he wants to help strengthen his community – there is an added benefit in company branding, he says.

“We do a lot of free applications for nonprofits, churches, schools and municipalities,” he says. “People tell us they do business with us because of our strong community involvement. That’s not the reason we do it, but hey, we’ll take it.”

 

 

 

Top news

Terracare Associates acquires VMC Landscape

The purchase moves Terracare into one of the fastest-growing markets for landscaping in the country.

Kubota introduces M7-Series Tractor Line

The announcement was made at the company's 2014 Dealer Meeting in Nashville.

Kubota enters skid-steer market

The two models, introduced at its national dealer day, will be available in May of 2015. The company also announced three new zero-turn models.

EAB may have spread to different tree

The invasive pest appears to be attacking more than ash trees.

Tweets, winning, drinks!

The L&L and STIHL social media awards will recognize the best in the industry.

x