Wednesday, September 03, 2014

Home News The local advantage

The local advantage

Business Management

Brad Johnson gives 3 percent of Lawn America’s gross sales to the community.

Lee Chilcote | June 28, 2012

Brad Johnson of Lawn America in Tulsa, Oklahoma has always worked for locally-owned companies during his three decades in the lawn and landscape industry. His proud ethos is that of a small business owner committed to serving his community.

“People just trust us, and a lot of it is because we have really great people that service our customers really well,” he says. “We push the local ownership aspect of our company a lot. That’s a big selling point versus corporate lawn care.”

In Johnson’s view, locally owned companies have a natural competitive advantage over national franchises if they provide attentive service and market themselves effectively.

“In our industry, people like to do business with local guys,” he says. “We give 3 percent of our gross sales back to the community, and we’ve begun to market that.”

Community service is a big part of Lawn America’s overall strategy for embedding itself in the local community.

Although Johnson’s motivations are genuine – he wants to help strengthen his community – there is an added benefit in company branding, he says.

“We do a lot of free applications for nonprofits, churches, schools and municipalities,” he says. “People tell us they do business with us because of our strong community involvement. That’s not the reason we do it, but hey, we’ll take it.”

 

 

 

Top news

Ruppert Landscape hires manager

Randy Given will be the facility manager for all the company's facilities.

Two products added to Agrotain portfolio

Agrotain Advanced and Agrotain Dri-Maxx stabilizer products will be available fall 2014.

Call in the subs

Developing long-term relationships with contractor partners helps snow businesses expand and accommodate challenging service schedules.

Wake-up call

Snow contractors learned a lot from the busy winter.

Irrigation classes endorsed by the IA

Rain Bird's four Boot Camp classes will start in Oct.

x