Saturday, January 31, 2015

Home News The local advantage

The local advantage

Business Management

Brad Johnson gives 3 percent of Lawn America’s gross sales to the community.

Lee Chilcote | June 28, 2012

Brad Johnson of Lawn America in Tulsa, Oklahoma has always worked for locally-owned companies during his three decades in the lawn and landscape industry. His proud ethos is that of a small business owner committed to serving his community.

“People just trust us, and a lot of it is because we have really great people that service our customers really well,” he says. “We push the local ownership aspect of our company a lot. That’s a big selling point versus corporate lawn care.”

In Johnson’s view, locally owned companies have a natural competitive advantage over national franchises if they provide attentive service and market themselves effectively.

“In our industry, people like to do business with local guys,” he says. “We give 3 percent of our gross sales back to the community, and we’ve begun to market that.”

Community service is a big part of Lawn America’s overall strategy for embedding itself in the local community.

Although Johnson’s motivations are genuine – he wants to help strengthen his community – there is an added benefit in company branding, he says.

“We do a lot of free applications for nonprofits, churches, schools and municipalities,” he says. “People tell us they do business with us because of our strong community involvement. That’s not the reason we do it, but hey, we’ll take it.”

 

 

 

Top news

ServiceMaster announces new stock offering

The company has filed for 25 million more shares of common stock.

Like camouflage

Training is indispensable and, like camouflage, it should never stop.

MTD Products acquires CORE Outdoor Power Equipment

Both companies hope to increase availability of gasless technology.

Know before you grow

Set lawns up for success by identifying the real needs in the soil.

Beyond the yard

Consider services beyond the green industry that use your equipment, skills and labor for new revenue streams.

x