Friday, January 30, 2015

Home News Rural rules

Rural rules

Chemical

Traveling 40 miles for a job can turn into a great business opportunity.

Lee Chilcote | September 27, 2012

Liquigreen Lawn and Tree Care of Galesburg, Ill., offers service in an eight-county area, and its service calls often require driving 40-45 miles at a stretch. The secret to success in a rural area, says Assistant Manager Charles Goodrich, is not only good, efficient routing but also using one’s referral network to cluster customers together.

“If you’re going to travel 40 miles in one direction for one job, that’s really tough,” he says. “If you take care of people in rural areas, and they like you, they’ll tell their neighbors. Then, instead of one, you might go out there for multiple people.”

Maintaining strong customer relationships and taking advantage of word of mouth are key. “You might travel 300 miles from morning till night, so you gotta make it worth it.”

Although Goodrich says that it might make sense in some cases to travel more than 40-45 miles, he rarely strays from that self-imposed limit. Why? Because other companies are in the Peoria and Quad Cities regions, and he doesn’t want to compete with them.

“Out of respect, we stay away from that,” he says. “It’s kind of an unofficial boundary.”

At the end of the day, maximizing efficiency and profitability is also about setting up efficient routes, too. “You have to cluster your jobs together so that it makes sense.”

 

 

 

 

Top news

Rental red flags

Own the process by knowing what to do before you need a loaner.

ServiceMaster announces new stock offering

The company has filed for 25 million more shares of common stock.

Know before you grow

Set lawns up for success by identifying the real needs in the soil.

Go iLawn launches Success Center

The resources for landscape contractors are available free to download.

MTD Products acquires CORE Outdoor Power Equipment

Both companies hope to increase availability of gasless technology.

x