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Home Depot introduces Spring Black Fridays

Industry News

World’s largest home improvement retailer implements weekend price discounts on most sought after spring products

David Kuack | March 22, 2010


Home Depot has implemented Spring Black Fridays, a weekend of regional price discounts in preparation for spring, which the company said is its biggest selling season. During March and April, prices on hundreds of the most sought after spring products will be significantly reduced.
Spring Black Friday discounts will be implemented on a market-by-market basis based on geography climate. Discounts in warmer southern and western states started March 18 and will begin in colder northern states at a later date. Products include a variety of live goods and lawn care, outdoor power, eco-friendly gardening products, patio items and grills.
March 18 discounts included Buy One, Get One Free deals for 6-pack annuals, seed packets and 2 cu. ft. bags of cypress mulch along with a free gallon of Roundup herbicide with the purchase of a Roundup Pump ‘n Go applicator. Prices may vary across the country.
“Spring is our Christmas,” said Craig Menear, exec. v.p. of merchandising. “Traffic in our stores is at its highest during the spring season as customers look to take on outdoor projects to improve the appearance of their homes and we want to give them the best deals possible to meet all of their outdoor needs.”
Home Depot research found the top home improvement spring projects are lawn-and-garden maintenance care, which includes plant fertilizing, cutting and trimming, followed by planting or maintaining annuals.
 

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