Village Nurseries and Monrovia predict the amount will be generated through plant sales to landscapers in three states.
LOS ANGELES – As the economy rebounds, Village Nurseries and Monrovia expect their Growers Alliance Program, featuring Monrovia’s exclusive plants, will generate $1 million in total sales in 2011 to landscape contractors, designers and architects in California, Arizona and Nevada.
The Growers Alliance Program is a strategic alliance developed to meet the ongoing demand by landscape professionals for larger sizes of Monrovia’s proprietary and patented plants. Village Nurseries, a specialty grower for landscape professionals, is growing the plants under strict quality control using Monrovia’s specialized soil ingredients and marketed in Monrovia-branded containers.
“We are very pleased with the development of the Growers Alliance and, in fact, are looking for a second partner in the Midwest or Northeast,” said Bob Smiland, Monrovia’s chief sales and marketing officer. “The Growers Alliance provides additional inventory of our proprietary plants for the high-end landscape segment. And as the market rebounds, this additional availability will help meet growing demand.”
“The added value of Monrovia’s ‘Distinctively Better’ plants is unsurpassed,” said David House, Village Nurseries CEO. “We are excited that our offerings through the Growers Alliance Program are predicted to exceed $1 Million in saleable trees and shrubs in sizes ranging from one-gallon containers up to 24-inch boxes in 2011. The quality and reliability of these products will ensure the creation of more beautiful landscapes within our geographic sphere of influence for many years to come.”