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EasyTurf to unveil latest innovation

Supplier News

The company's artificial grass fiber will be shown at NAHB Expo.

| January 27, 2014

VISTA, Calif. – EasyTurf is scheduled to showcase the latest in artificial grass fiber innovation at the National Association of Home Builders (NAHB) Expo Feb. 4-6 in Las Vegas.

EasyTurf will unveil the Marquee Fiber, a result of FieldTurf’s innovative Precision Polymer Geometry (PPG) Technology, their latest line of environmentally-friendly, soft, resilient artificial grass fibers along with EasyTurf’s acclaimed MaxxFlow backing, the only rinse-clean 100% permeability artificial grass system.

“EasyTurf has been an innovator of synthetic grass landscaping and has taken a leading role in educating consumers of its many benefits,” says Dave Hartman, EasyTurf President. “We’re excited to join NAHB community professionals and present the diversity of EasyTurf and our ability to improve homes and quality of life for homeowners.”

EasyTurf is an obvious choice for new home landscaping. The soft, resilient different colored Marquee blades blend to match the look of real grass, and with a 15-20 year residential life expectancy is longest in the industry. The proprietary 100 percent permeable artificial grass surface backing, MaxxFlow, works in conjunction with the high-performance Marquee fiber to deliver unmatched drainage capabilities. Unlike a grass lawn, rain will not turn an EasyTurf surface into a mud pit. Natural grass lawns require regular maintenance, tremendous amounts of water, pesticides, herbicides, fertilizer and time.

“EasyTurf’s superior synthetic grass products are matched by a dedication to exceptional manufacturing and customer service,” Hartman says. “Our commitment to excellence continues to attract homeowners and commercial businesses searching for functional, aesthetic improvements.”

EasyTurf artificial grass for dogs, with its revolutionary drainage capabilities, along with its realistic look and feel, make it the number one choice for pet owners. World renowned dog whisperer, Cesar Millan recently introduced EasyTurf artificial grass as his turf-of-choice for pet owners. Millan says drainage was critical in his decision to partner with EasyTurf on the 10,000 sq. ft. installation of artificial grass at his Dog Psychology Center in Santa Clarita, Calif.

“We have a lot of land to cover, so it’s important to me that our landscaping is easy to care for, safe for our pack and has proper drainage,” says Millan. “Not only does Easy Turf look just like natural grass, it helps to eliminate common lawn problems associated with pets like brown spots from urine, tracked in mud, grass clippings and it can even deter your dog from digging holes.”

EasyTurf, the landscape division of FieldTurf, plays an important role in environmentally friendly lawns, recreational fields, playgrounds and energy conservation plans for communities throughout North America.

More than 30,000 attendees and 900 exhibiters from across the U.S. and around the world are expected to gather at the Las Vegas Convention Center. For more information, visit www.buildersshow.com/Home.

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