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Social media expert to speak at MGK M.I.S.T. Conference

Industry News

Seminars in Houston and Atlanta to feature Splash Media’s Paul Slack.

| February 1, 2011

MINNEAPOLIS, MINN. – For pest control companies to survive in an increasingly competitive business environment, growth is essential. After all, if you’re not growing, you’re dying.

As a fourth-generation, family-owned enterprise, MGK understands this basic business truth. That’s why for the second year in a row the Minneapolis-based supplier of pest control products is sponsoring a series of one-day M.I.S.T. conferences designed to grow the PMP’s bottom line.

M.I.S.T. – an acronym for Misting Insecticides Solutions & Technology – is an intensive one-day seminar focusing on business-building strategies for the mosquito market, one of the fastest-growing segments of the pest management industry. Upcoming seminars are set for Feb. 8 in Houston, Texas, and Feb. 22 in Atlanta, Ga.

“In addition to educating PMPs about opportunities in the mosquito market, this year’s M.I.S.T. Conferences will focus on how PMPs can grow their overall business through the use of social media and other online marketing tools,” according to Monika Morris, misting market manager, MGK. “That’s why we’re hosting a Social Media ‘Mini’ Boot Camp as part of this year’s program.”

The Boot Camp features Paul Slack, principal of Splash Media, a company specializing in social media strategies for small and medium-sized businesses. The session will provide pest management professionals with a crash course on specific ways they can use social media to drive new business. The 60-minute program will address the following questions:

What is social media?

What do Fortune 100 companies know that I don’t know?

Why is social media important for my business?

How do I use social media to create new customers?

How do I get started?

“Learn how other companies have launched successful marketing campaigns using social media platforms," said Christy Wyatt, client integration manager, Splash Media. To listen to a podcast featuring Slack discussing the business benefits of social media, click here.

The M.I.S.T. Conferences also will feature tabletop exhibits for suppliers and vendors serving the mosquito market, providing attendees with an opportunity to learn about the various products and services available in this expanding field.

“If you’re involved either directly or indirectly in the mosquito control market, the M.I.S.T. Conference is a must-see event, offering valuable technical information, product data, and marketing insights that aren’t available anywhere else,” according to Morris, who developed this year’s program. “MGK’s M.I.S.T. Conference is designed to be the industry’s one-stop location for all of the latest news and technology advancements in the mosquito market. And now is the time to learn as much as you can about various opportunities in the mosquito market, during the off season when you can put a business plan together and a program in place to grow your business in 2011.”

Cost of the one-day seminar is $30 per person, which includes a continental breakfast and lunch. To register, call 800/456-0707, visit www.mistconference.com, or e-mail conference@gie.net.

To learn more about MGK’s product line, including the company’s mosquito misting products Riptide, Vampyre and Sector, visit www.mgk.com.

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