Friday, October 31, 2014

Home News Get recognized

Get recognized

Design/Installation

How to apply for (and win) awards.

Kristen Hampshire | February 17, 2011

Borst Landscape & Design is a regular in the winner’s circuit of regional and national landscape design contests. Over the years, the firm has earned many accolades for its high-end residential projects. Here, Mark Borst, president and founder of the Allendale, N.J.-based company, shares tips for making it to best in show.

Picture it. Hire a professional photographer to shoot completed projects, and don’t forget to capture before shots, as well. “We do photos for our projects once each year, and we pick a time when the grass is looking lush and flowers are looking their best,” he says. He maintains a database of clients with award-potential projects so he can reconnect with these families later to coordinate photography.

Think small. “An award can be for a simple, backyard nook – it doesn’t have to be for a three-quarter million project,” Borst says. Don’t discount high-impact pocket gardens and other smaller-scale planting projects that can win awards, too. There are award categories for most price ranges, he says.

Share successes. If you have a winner, let the community know about it. Send a press release to local newspapers and magazines. Write about it in the company e-newsletter or include a one-liner about the win on invoices. “Awards give your company credibility,” Borst says.

 

This is one of three stories that ran in Lawn & Landscape's Business Builder e-newsletter. To continue reading about Borst Landscape & Design:

Successful by design

Hiring happy people: Attitude is just as important as skill.
 

Top news

Toro to acquire BOSS

The $227 million-deal is expected to close in early 2015.

Get to the root of broadleaf weeds

Use these best practices to destroy perennial problems.

More toys

New products continued to be unveiled on the final day of GIE+EXPO.

A different sales method

Use social media to connect with potential customers.

TruGreen LandCare appoints CEO

Michael Bogan will succeed Vidu Kulkarni, effective Nov. 3.

x