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Greener Plants concept takes root

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Eastern Shore Nursery of Virginia expands reach of its plant brand.

Garden Center | February 17, 2011

An initiative by a Virginia nursery developed with the support of the Chesapeake Bay Foundation is taking root as the garden industry, watershed protection groups and the public push to improve water quality through a movement that starts in the homeowner’s yard.

In late 2010, Eastern Shore Nursery of Virginia launched its Greener Plants brand to encourage consumers to adopt environmentally responsible growing practices at home that will help clean up and preserve America’s watersheds.

To help consumers grow more responsibly, Eastern Shore Nursery has launched the www.greenerplants.com website to provide consumers with a wide range of educational information and instruction. The nursery’s full line of Greener Plants will be available starting in spring 2011, including the nursery’s Hollybrook Orchards brand of fruit trees, berries and nuts.

“From in the yard, to streams, rivers, bays and the ocean, better growing care at home will help generate an improved water environment for all,” said Nick Covatta, co-owner of Eastern Shore Nursery of Virginia. “This will also help the gardening industry as more people seek ways to be better stewards at a local level. We expect this to increase demand for greener plants and the products that go with them, such as soaker hoses, mulch, slow-release fertilizer and products to reduce water usage and runoff. Business is up this year in general as a more positive outlook grows throughout the economy. We’ve seen a lot of additional and new orders over 2010.”

For more information on Eastern Shore Nursery of Virginia and Greener Plants, visit: www.esnursery.com or contact Eastern Shore Nursery of Virginia at 800-323-3008 or 757-787-4732. Visit Greener Plants at www.greenerplants.com, and visit the Chesapeake Bay Foundation at: www.cbf.org.

 

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