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Next Level University opens

Industry News

The industry’s leading peer group heads to Atlanta for its second development conference.

Chuck Bowen | February 21, 2012

ATLANTA – The second annual Next Level University opened with a brief overview of Roman military history and ended with a country music cover band.

 HighGrove Partners owner Jim McCutcheon, emcee of the night’s reception and host of the weeklong meeting of owners and staff, welcomed his colleagues with a discussion of the Carthaginian general Hannibal, who defeated the Romans in the Punic Wars.

Hannibal defeated the world’s most powerful military by taking a new approach to an old problem. He used elephants to cross the Alps instead of staging a sea invasion, and attacked the traditional Roman army with primitive guerrilla warfare tactics.

“We’re not great companies yet,” McCutcheon said. “We are constantly trying to push the envelope. To hell with the economy – we’re going to grow and thrive no matter what.”

Next Level Network started in 2004 as a way for regional companies to network and improve. It’s not the first peer group in the landcscape industry, but it is one of the most well-established and claims in its ranks some of the industry’s most innovative companies.

Member companies have different geographies, business plans and cultures, McCutcheon said, but share the same values – a focus on customer service, employee engagement and constant improvement.

Current membership sits at seven companies: Stay Green, Santa Clarita, Calif.; Mariani Landscape, Lake Bluff, Ill.; HighGrove Partners, Austell, Ga.; Heads Up, Albuquerque; Enviroscapes, Louisville, Ohio; Pacific Landscape Management, Hillsboro, Ore.; and Lamberts, Dallas.

Monday’s opening reception, sponsored by John Deere, Belgard Hardscape and Agrium Advanced Technologies, let each member company give a brief update on their market and introduce their teams. The HighGrove house band – 212 – closed the night with live music.

This week’s event is the second that has the Next Level owners meet along with their top teams. They’ve brought their salespeople, operations managers and executive teams with them to network and learn from each other.

Other highlights from the meeting include presentations on improving sales, developing managers and improving sustainability from Kevin Kehoe and Mike Rorie. Other speakers are Keating Crown, who survived the Sept. 11 attacks at the World Trade Center, and Don Patton, a former execuitve at Abbot Laboratories.

Top landscape management and horticulture education programs – including Brigham Young, Mississippi State, Auburn, Oklahoma State universities, HInds Community College and Cal Poly San Luis Obispo – also have a presence at the event. They meet with the group of owners to improve recruiting.

Former ValleyCrest executive and current Industry consultant Bruce Wilson facilitates Next Level’s meetings three times a year. Jenn Buck acts as its recruiter.

For more coverage from Next Level University – including Gary Mallory’s nine guiding principles – visit our blog, From the Field. You can also follow the hashtag #NLU on our Twitter feed.

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