FRESNO, Calif. – Irrigation industry professional Beatrice John has been named the new Netafim USA product marketing manager for the landscape division, said Netafim director of marketing Michael Dowgert.

John will oversee irrigation product development and coordinate marketing efforts to support the Netafim sales team.

“Beatrice brings many years of valuable industry experience to this new position,” said Dowgert.

“She will focus on the development of innovative low volume irrigation products and marketing tools for landscape architects and irrigation contractors to increase awareness of Netafim dripline solutions and water-saving technologies,” he said.

John was previously employed at Rain Bird as a product manager in the accessories division and oversaw the introduction of irrigation products for the landscape market.

She is a graduate of the University of Southern California in Los Angeles, where she earned a BS degree in electrical engineering and an MBA in finance and marketing.

She has also worked as an engineer in the aerospace industry with the McDonnell Douglas company and as a product manager for building materials manufacturers.