The event will take place in winter 2013 and is the first announcement since the two associations created a joint venture.
Building on the joint venture announced in January, the American Nursery and Landscape Association (ANLA) and OFA – The Association of Horticulture Professionals are introducing a new event to be held in winter 2013. With a target audience of business leaders and decision makers – owners, CEOs, top managers, and emerging professionals – the new event will focus on the business skills and innovations needed for sustainable success in this rapidly evolving economy.
“This new venture will fill a need not met by any other program out there,” said to ANLA Board Member Dan Mulhall, co-owner of Mullhall’s, a retail, landscape, and growing operation in Nebraska. “We will deliver new thinking and innovation from within and outside our industry while creating a community of the best and brightest professionals.”
OFA President Mike McCabe, co-owner of McCabe’s Greenhouse & Floral in Indiana, said, “These two organizations have a long history of leading the industry with new speakers and innovative ways to learn, beyond just the traditional classroom setting. You bring together the best that both groups offer, and we’ll create an incredible event.”
OFA CEO Michael Geary, CAE, responding to questions about this event said, “I can tell you it will not be on a beach somewhere – or in Louisville, Ky. – but we do want an accessible location. We’re tackling the important details first, like deciding what this new effort is going to look like and identifying leaders from both OFA and ANLA to help shape it. For now, we want members to know that they can anticipate a significant learning and networking experience.”
Further details about the event will be released this summer.