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GM launches Business Elite program

Supplier News

The offer replaces Business Central program for small and midsize businesses.

| March 5, 2013

DETROIT – Chevrolet and GMC has introduced a new commercial dealer program – Business Elite – at 469 dealerships nationwide.

The Business Elite program, targeted at business customers who own one to 100 vehicles, is designed to provide the country’s estimated 400,000 small-to-mid-size businesses with sales and service experience from the time they enter the dealership through the lifecycle of the GM vehicles they purchase.

“We asked our customers what they want and need from their commercial vehicle provider and we redesigned our business model around their feedback,” said Ed Peper, U.S. vice president of Fleet and Commercial Sales. “Our dealerships have embraced the increased requirements and we have a record number of participating dealers meeting the strict qualifications.”

Business Elite dealers offer a team of sales consultants to help customers select the right vehicles for the job. Every Business Elite service department has the facilities, tools, equipment and certified technicians to accommodate business customer’s specific needs, including:

• Priority service
• Priority hours
• Round-the-clock towing
• Work-ready loaner vehicles
• Business financing and leasing options
• Business Vehicle remarketing and zero hassle disposal

“We continue to raise the bar and improve our customer experience to ensure that we are the preferred vehicle partner for commercial customers,” Peper said. “GM saw a 37 percent increase in sales to small businesses in January so we think businesses that weathered the economic downturn will be able to refresh their fleets and take advantage of all of the benefits our new programs offer.”

In January, GM Fleet and Commercial launched the Business Choice program for small businesses, an industry-first two-year, 30,000-mile business maintenance plan, in addition to a cash allowance for vehicle accessories or upfits. The maintenance plan covers lube, oil and filter changes; tire rotation; and a 27-point inspection. Eligible vehicles include cargo, passenger and cutaway vans, chassis cabs, 1500, 2500 and 3500 pickups and the Chevrolet Avalanche.

To learn more about the new Business Elite program or locate a participating dealer, visit gmfleet.com/business-elite-dealers.
 

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