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Belgard earns Good Housekeeping Seal

Supplier News

The hardscape company was awarded by the Good Housekeeping Research Institute.

| March 12, 2014

Atlanta, Ga. – Consumers and contractors alike can rest assure when selecting Belgard Hardscapes for their outdoor living projects because the company has just become the only paver manufacturer to achieve the Good Housekeeping Seal from the Good Housekeeping Research Institute (GHRI).

The Seal signifies that all Belgard products carry a two-year limited warranty as part of the magazine’s consumer policy. The Seal is in addition to the company’s existing transferable lifetime warranty emphasizing the unmatched quality and craftsmanship inherent to Belgard pavers, wall block and Elements.

"Without a doubt consumers value the Good Housekeeping Seal, especially when it's found on items that improve home value and create outdoor spaces for years to come," said Ken O’Neill, senior vice president of marketing for Belgard Hardscapes, whose pavers can be found in patios, walkways and driveways at homes across the country.

"We strive to earn the trust of consumers and contractors alike. The Seal is one more piece of support that gives consumers peace of mind when choosing Belgard for their outdoor living projects, and provides an added selling point for the contractors who install our products,” O’Neill said.

Research has found that 90 percent of consumers are aware of the Seal and that it represents quality; 77 percent of consumers feel more comfortable buying an unfamiliar product if it has the Seal; and, 21 percent of consumers are willing to pay more for home building products with the Seal.

“I have the opportunity to test products across a gamut of categories, and see truly novel solutions and well-designed products,” said Rachel Rothman, technical manager and engineering director for GHRI. “I was impressed by the quality and breadth of colors and styles Belgard has to offer consumers in pavers and retaining wall products.”

The complete collection of Belgard Hardscapes carries the Good Housekeeping Seal. For more information, visit http://www.goodhousekeeping.com/product-reviews/history/welcome-gh-seal.
 

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