The company was given a satisfaction award by the Franchise Business Review.
WACO, Texas – The Grounds Guys received the Franchise Business Review 2012 Franchisee Satisfaction Award, part of a national project that looks at franchisee satisfaction at some of the country’s most popular franchise brands.
Now in its 7th year, the “FBR50” is the only awards program to look at actual franchisee satisfaction data and rank companies based on that. Based on a survey of more than 22,000 franchisees representing more than 300 franchise brands, the 2012 award winners represent a variety of franchise concepts and industries.
“We are excited to receive the Top 50 Franchise under 50 units award,” said The Grounds Guys President Ron Madera. “We not only strive to provide quality lawn care to our customers with our culture of CARE and proven systems, but we strive to bring that culture to our franchisees and their employees as well.”
Franchise Business Review annually recognizes franchisors with the highest overall franchisee satisfaction based on its survey of franchisees. The survey includes 33 benchmark questions, relating to the franchisee’s experience and satisfaction as well as market area, business lifestyle and other demographic characteristics. Franchise Business Review contacts each franchisee individually with an average franchisee participation rate of 70 percent.
“We see a lot of the same great companies winning awards for the seventh year in a row,” said Franchise Business Review President Michelle Rowan. “But, we are especially excited to see 39 new companies on the list, including some small, relatively new brands, like The Grounds Guys.”