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Industry veteran dies

Industry News

Michael Kravitsky III was the founder of Grasshopper Lawns in Pennsylvania.

| March 29, 2013

Michael Kravitsky III, founder of Grasshopper Lawns Inc., died March 26, says Michael Kravitsky IV, now co-owner of Grasshopper Lawns. The company will be featured in the May issue of Lawn & Landscape. Here is a snippet from that story. For the obituary on Kravitsky III, click here.

Michael Kravitsky IV was five years old when he first started tagging along on sales calls with his father, Michael Kravitsky III. It was 1964, and the elder Kravitsky had just purchased a franchise from Lawn-A-Mat, which was a big company in the lawn care industry then. His “office” was a phone booth in Allentown next to a driving range.

“He would give me a couple baskets of balls, and he’d stand in the phone booth making his appointments for the day,” recalls Kravitsky IV with a chuckle. “I started way early. When I was in high school, I used to skip school just so that I could go to work.”

The impressionable boy soaked up these early experiences. “In those days, you had a set appointment with someone. You’d see maybe 8-10 people a day. It made for long days, but you sat down at their kitchen table and laid out plans for fixing their lawns.”

He can’t remember a time when his father wasn’t busy creating something new. From renovating apartments to starting a commercial awning company, Kravitsky III – who recently celebrated his 81st birthday – was “always out to make a buck,” his son says.

“He never had a desk job, he was terrible with book work,” he says. “He was a do-er.”

Kravitsky IV and his brother Shawn now co-own the company that their father started, Grasshopper Lawns Inc.(they severed ties with Lawn-A-Mat long ago). Headquartered near Wilkes-Barre, Pennsylvania, where the family has roots running generations deep, Grasshopper now has more than 20 employees and offers lawn care services.

You can read more one the company in the May issue of L&L.

 

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