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Creating a new image

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Enviroscapes rebranded to highlight the company’s commitment to the environment.

Lee Chilcote | March 31, 2011

 

When Todd Pugh, the founder and CEO of Todd’s Enviroscapes in Louisville, Ohio, began to notice that other lawn and landscape companies were imitating his brand, he took it as a compliment – and a sign that it was time for a change.

“We had a nice logo that featured a green tree with tan and green lettering – but then I noticed that many other companies’ logos started to look like ours,” Pugh says. 

Pugh had always paid attention to the company’s image. His trucks are clean and well-maintained and his employees are clean-shaven and wear uniforms. In order to take his marketing to the next level, he hired a consultant to rebrand the company.

The new Enviroscapes logo highlights the word “enviro” and has a green leaf shooting from the letter “i.” This brand tells the company’s story by highlighting its professionalism, expertise and commitment to the environment.

“We market ourselves as the leading landscape contractor in our market, but we also highlight our sustainability initiatives, which are very important,” says Pugh.

Some of Enviroscapes’ sustainability efforts include the use of hybrid vehicles, recycling, composting and routing trucks efficiently to reduce fuel emissions.

“My take on sustainability is that it’s often just a matter of common sense,” says Pugh. “Why would I dump yard waste into a landfill when I can recycle it and resell the product? This is sustainable – but it’s also the best thing to do economically.”

Enviroscapes’ new marketing efforts are also educating its clients about what they can do to protect the environment. “We want to be experts in sustainability for our clients, and let them know that doing simple things can make a big impact,” Pugh says.

 

This story is one of three that appeared in Lawn & Landscape’s Growing Green e-newsletter. To continue reading about Todd Pugh and Todd's Enviroscapes:

Leaner and greener: How Enviroscapes boosted profitability by shedding 70 percent of its clients.
Understanding your limitations: Todd Pugh uses consultants who strengths balance out his weaknesses.

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