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Facebook contest provides valuable lesson for landscaper

Industry News

Hicks Landscaping received 2,300 likes on its Facebook page by holding an ugly yard contest to generate traffic to its website.

Eastern Wake News | April 6, 2011

ZEBULON, N.C. – Nancy Grissinger-Bair understood the power of social media. Now her mom does too.

The pair's aggressive work on Facebook earned them a $10,000 lawn makeover from Hicks Landscaping.

Grissinger-Bair first heard about the ugly yard contest Hicks Landscaping had created through friends.

The company sought nominations for the ugliest yard in Wake County with a promise to spend up to $10,000 to remake the yard.

Company officials narrowed the list of nominees to a group of finalists, and the company's Facebook fans were asked to vote on which yard was most in need of a little help.

Grissinger-Bair and her mother, Lynda Bair, left nothing to chance. They chatted up their friends and family, asking them to vote. They messaged friends on Facebook and used the Facebook's chat site to drum up even more support.

"We would sit there for hours trying to get people to vote Lynda Bair said.

The strategy worked. A day before the end of the voting on March 31, the Bairs had a 200-vote lead. As the day shrank to hours, though, the lead dwindled. Another contestant from Holly Springs mounted a serious challenge and the voting margin shrank to as little as 70 while Grissinger-Bair and her mom watch the vote tallies grow on Facebook.

They made one final push for Facebook friends to support their cause and they squeaked out at 724-625 win.

"Mom was always asking me why I spent so much time on Facebook," Grissinger-Bair said. "I told her it was a way to build relationships and create new ones. Now she sees that's true."

And it's proven to be a valuable lesson for Hicks Landscaping, which ran the contest through Facebook to generate traffic to their Facebook site and their website. By contest's end, more than 2,300 people had liked their Facebook page.

To read the complete story, click here.

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