Monday, May 25, 2015

Home News Chevy rolls out new Silverado

Chevy rolls out new Silverado

Supplier News

Chevrolet Silverado High Country comes as automakers race to create more high-end, high-profit pickups.

USA Today | May 14, 2013

General Motors is saddling up to become a player in the market for cowboy-themed high-end pick up trucks.

Sunday night at an event in (where else?) Texas, its Chevrolet division rolled out new high-end version of its redesigned 2014 Silverado pickup called the High Country. The new luxury truck takes dead aim at the Ford F-150 King Ranch, Chrysler's Ram 1500 Laramie Longhorn and a new ranch-inspired Toyota Tundra 1792 Edition.

To set itself apart from city slickers, the big crew-cab truck pours on the chrome -- from a unique grille to side mouldings, door handles, mirrors and its own 20-inch wheels. The interior is done in saddle-brown leather and features touches meant to conjure images of a life of ropin' and brandin'.

Pickup truck sales are soaring, up 27 percent alone in April, about three times the overall industry growth. And the high end of the pickup truck business is hot. Chevrolet spokesman Tom Wilkinson says 30% of the pickup market is for trucks selling in excess of $40,000. And these buyers are an opportunity to poach sales from rivals -- buyer of these 'luxe trucks aren't as brand loyal as mainstream pickup shoppers.

For the rest of the story, click here.

Top news

Private equity firm acquires Signature Landscape Services

A former ValleyCrest executive stakes his claim in the northwest and looks to build a West Coast company.

A conversation with the Top 100

Leaders from the Top 100 discuss the biggest challenges facing their companies and how they’re solving them. Turns out, their solutions work for landscapers of any size.

Ornamental invaders

Exotic pests are on the rise. Make sure you're handling them properly.

In hindsight

We asked some Top 100 company leaders about decisions they’d want to do over, and some choices they made that they wouldn’t change.

The great fertilizer debate

Consider these factors when choosing between granular and liquid products to achieve that lush lawn your customers desire.

x