RCOP becomes the first Proven Winners licensed landscape grower.
EuroAmerican Propagators, home of the Proven Winners plant brand, has signed Ron Clesen’s Ornamental Plants as North America’s first Proven Winners licensed landscape grower.
As a supplier of plant material to landscapes in the Chicagoland region, this new agreement will allow RCOP Maple Park to produce Proven Winners genetics without the additional costs of tags that are used for retail sales.
The announcement unveils a new license agreement from EuroAmerican Propagators where wholesale growers who supply the landscape industry can produce the Proven Winners line in a more landscape friendly format. “We realize that tags are not only a financial burden, but also a nuisance to landscapers,” said Siena Randall, director of brand development at EuroAmerican Propagators. “This new program will help growers get the world’s best genetics into the hands of their customers in a form that fits their needs.”
Launching in the Chicagoland region with RCOP Maple Park, Proven Winners will now be more accessible for landscape sites like the Chicago Botanic Garden, Navy Pier and Michigan Avenue plantings. “Our goal is to provide the best value to our customers,” said Jim Clesen, owner of RCOP, “We might not be the cheapest guys out there, but we want to be known for our consistency, quality and communication in all that we do. Giving our customers, and ourselves, the best chance to succeed.”
RCOP produces more than 450,000 plants annually for the landscape market alone and has made their success by offering unprecedented service to the landscapers.
“This agreement is a truly groundbreaking offering from EuroAmerican Propagators,” reports Randall, “RCOP has the reputation of premium grown landscape products and we’re thrilled to make it easier for them to include our line of genetics.”
One of the other goals that Randall has for this landscape program is to reduce the plastic containers. “We’ve recently worked with Blackmore to run trials using 70mm Elle pots with the Brickman Group here in San Diego and have had great success,” says Randall. EuroAmerican Propagators has since acquired an Ellepot machine to begin servicing the local market. RCOP has not yet adopted a biodegradable option, but they have several in trial at the moment.
“If you’re not looking towards sustainability, you’re going to go away,” said Clesen. “Our goal is to have 70 percent of production in a bio-pot by 2012.”
Wholesale growers interested in becoming a Proven Winners licensed landscape grower may contact Siena Randall at EuroAmerican Propagators, email@example.com.