Seminars will focus on business improvement.
LOUISVILLE, Ky. — The GIE+EXPO Workshops at the 2010 GIE+EXPO will be held at the Kentucky Exposition Center in Louisville, Thursday – Saturday, October 28-30. GIE+EXPO is sponsored by the Outdoor Power Equipment Institute (OPEI), Professional Landcare Network (PLANET) and the Professional Grounds Management Society (PGMS).
The GIE+EXPO Workshops provide an introduction to PLANET’s four-day Green Industry Conference (GIC) and a new offering at this year’s show: the education and certification curriculum offered by the Interlocking Concrete Pavement Institute (ICPI).
ICPI’s Hardscape North America full educational program will include approximately 124 hours of hardscape-specific sessions, starting October 26, but attendants can explore how hardscaping services can add to their profits by attending “Adding Hardscape Installation to Your Company’s Success” on Thursday or Friday morning. Attendees will receive free access to a series of eight live demos on Thursday and Friday afternoon. Demo topics will cover compaction for paver installation, outdoor living enhancements, basic paver installation, water features, stone veneer applications, permeable pavement construction, raised patio contraction and segmental pavement maintenance.
The GIE+EXPO Workshops are offered at $50 each and are open to all GIE+EXPO attendees. Pre-registration for the sessions is required. Register here or call 800-558-8767 for more information.
GIE+EXPO Workshops Schedule
Thursday, Oct. 28, Session A, 10:00 – 11:30 a.m.
"Adding Hardscape Installation to Your Company’s Success" (Repeated on Friday)
Pat McCrindle, MW Hardscapes
Learn about the equipment, training and capital investment required, the best structure for your work crews and how to promote your new services. McCrindle will share knowledge accumulated over years of hands-on experience as a hardscape contractor and business owner.
Thursday, Oct. 28, Session B, 3:00 – 5:00 p.m.
"Xtreme Service = Xtreme Profits"
Ed Laflamme, Landscape Industry Certified Manager, The Harvest Group
What do customers want? How do you take your customer service to the next level? What does it take to raise the bar in your organization? In this session, learn the answers to these questions and how to deliver those answers, systematically, consistently and better than your competitors.
Also learn how to:
• Be aware of and maximize every "touch point."
• Use the "lollipop strategy" to sweeten the relationship.
• Educate your customers and drive your sales.
• Integrate extreme customer service (XCS) into your company culture.
• Use "XCS" as the cheapest and most effective marketing tool.
Friday, October 29, Session C, 10:00 – 11:30 a.m.
"Adding Hardscape Installation to Your Company’s Success" (A repeat of Session A)
Pat McCrindle, MW Hardscapes
Friday, October 29, Session D, 3:00 – 5:00 p.m.
"Growing Revenues in a Crowded/Price-Driven Market"
Kevin Kehoe, Three Point Group
Growing revenues in a price-driven market while achieving net profit goals requires the consideration of three key strategies: (1) organic growth driven by a sales process and staff, (2) growth by acquisition to expand market footprint and density and (3) organization leverage at all staffing levels to grow overhead slower than revenues — especially in light of declining gross margin percentages. In this seminar, the keys to building a sales process are illustrated through real-world examples and case studies of the industry players who are responding to these challenges effectively.
Saturday, October 30, Session E, 9:00 – 11:00 a.m.
"27 Tips to Making Some Sales RIGHT NOW!"
Marty Grunder, Marty Grunder, Inc.
Grunder is a national award-winning landscape contractor who knows how to sell. Attendants will learn how to find clients in this environment and get them to do business.