Wednesday, August 05, 2015

Home News BASF promotes Bob York

BASF promotes Bob York

Supplier News

As senior marketing manager, York will lead BASF Professional Turf & Ornamentals marketing strategy.

| May 31, 2011

RESEARCH TRIANGLE PARK, N.C. – BASF Professional Turf & Ornamentals announced Bob York has been promoted to senior marketing manager. 

“Bob successfully blends hands-on field experience and deep industry knowledge with a passion for end-user feedback,” said Brian Lish, business manager, BASF Professional Turf & Ornamentals. “Under his customer-centric marketing leadership, BASF has developed programs, including the industry’s simplest early order program, and marketed products that meet the needs of turf professionals as well as nursery and greenhouse growers.”

In his role as senior marketing manager, York will lead the Professional Turf & Ornamentals marketing strategy, as well as planning and program development, financial forecasting, and collaboration with manufacturing, regulatory and biology, formulation and product labeling groups.

York started at BASF in 2002 as a senior sales specialist for the Northeastern United States territory, and moved into a marketing role in 2005. Prior to working at BASF, York held positions at ProSource One and Novartis (formerly Ciba-Geigy).

York graduated from Purdue University in West Lafayette, Indiana, with a Bachelor of Science in Agriculture.

Top news

ACA update

How the latest ruling from the SCOTUS on the Affordable Care Act affects your business.

Abby Wambach wants real grass

The Women’s World Cup Champion Team co-captain has partnered with RISE to raise awareness about turf.

Mariani voted best landscaper

The company was chosen by readers of Make It Better, a regional lifestyle magazine.

There's an app for that

UF/IFAS has developed a handful of apps to help those in the horticulture business.

What you pay for water

Combined water, sewer and stormwater prices for households in 21 major cities

x