Famed plant expert will guide discussion on promoting new plants in an ultra-competitive market.
ST. LOUIS – Dr. Michael Dirr will join Ellen Barredo of Bowood Farms, Jane Hutson of the Missouri Botanical Garden, and others at the 2011 National Green Centre for his third biennial colloquium. The National Green Centre will be held Jan. 9-10 in St. Louis.
Dirr will lead a discussion on promoting new plants in an ultra-competitive market as well as marketing and selling new designs and installations. The informative and always entertaining colloquium will be limited to 100 participants. Watch for registration information in the coming months.
Dirr is a legend in the horticultural world. His teaching, lectures, seminars, garden study tours, and plant introduction
programs have contributed enormously to greater horticultural awareness. Today he travels widely to lecture, teach, and form new opinions of plants. In 2007 Dirr joined Mark Griffith and Jeff Beasley to establish Plant Introductions, Inc. They converted an abandoned hog farm into a facility to breed, select, evaluate, and develop new ornamental plants. They are currently breeding and evaluating thousands of seedlings and selections in dozens of genera.
Ellen Barredo is the horticulture manager with Bowood Farms, a garden center in the Central West End of St. Louis. Originally a wholesale supplier of containerized plants, Bowood Farms rehabilitated the buildings now housing the garden center and Café Osage, located within the garden center, in 2005. The garden center also sells naturally raised Bowood Bison, raised on their farm in Pike County, Mo. It is one of the few locally family-owned garden centers located in the City of St. Louis. Bowood Farms was recently featured in Midwest Living.
Jane Hutson with the Missouri Botanical Garden is supervisor of the eight-acre Kemper Home Demonstration Garden complex featuring 23 different types of gardens scaled to a size that makes them practical for individual home owners. She was named the Aurelia Schlapp Curator of Perennials, the only horticulture curatorship awarded in the history of the Missouri Botanical Garden.
The 2011 National Green Centre, presented by the Western Nursery and Landscape Association, will be held at the AMERICA’S CENTER in St. Louis. The Western Nursery and Landscape Association has been on the leading edge of the industry for 120 years. The newly renamed and rebranded show, previously called The WESTERN, is the next generation show for independent garden centers, landscape contractors, designers, and architects, and growers.