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ValleyCrest acquires Waverly Landscape Associates

Industry News

The combined landscape operation, with sales of $45 million, serves more than 300 customers in metro Boston.

| June 8, 2010

EDITOR'S NOTE: CLICK HERE TO CHECK OUT A Q&A ABOUT WAVERLY LANDSCAPE ASSOCIATES'  
SNOW REMOVAL OPS IN THE FEBRUARY ISSUE OF SNOW MAGAZINE

BOSTON – ValleyCrest Landscape announced that Waverly Landscape Associates is joining its family of companies via acquisition. The combined landscape operation, with sales of $45 million, serves more than 300 customers in metro Boston.

Waverly Landscape Associates was founded nearly 20 years ago and is the market leader in metro Boston. ValleyCrest was founded in 1949 by the Sperber family, who still manages the company today. Since 2001, ValleyCrest has operated a landscape construction and maintenance location in Boston, and as a result of this acquisition has now become the largest landscape company in the Northeast. The company has built numerous landscape projects at some of the area’s most recognizable places such as the Central Artery/Tunnel Project/Big Dig and Massachusetts General Hospital.

“This is a terrific opportunity for ValleyCrest to partner with the largest market leader who shares our vision for great landscapes, has a passion for outstanding customer service and seeks to drive value to customers through operational excellence,” says Richard A. Sperber, president and CEO of ValleyCrest. “The Waverly team has built an enviable reputation in the market and we are confident that the acquisition will contribute toward our goal of providing companies in Boston the highest quality of landscape maintenance, installation and design services possible.”

Two hundred members of the existing Waverly team and workforce, including founder Paul Tocci, are joining ValleyCrest Landscape Maintenance. According to Tocci, now vice president and regional manager for ValleyCrest Landscape Maintenance, “We are excited to be a part of a strong organization that matches up so well with our core values and mission."

Customers will be able to tap into a range of services and expertise through ValleyCrest’s expanded operations in Boston including industry leading water management programs, sustainable landscape practices, tree care, landscape construction, design, and snow and ice services.

“What attracted ValleyCrest most to Waverly is that it is just a good old-fashioned company - every ounce of its culture exudes great customer service, hard work and doing the right thing,” said Roger Zino, President of ValleyCrest Landscape Maintenance. The cultural fit with ValleyCrest is extraordinary and it has been fantastic getting to know all of the great people at Waverly. We are very excited about what we can accomplish working together to serve both our local and national customers with this great addition to our capabilities. In particular, our resources for snow services will be second to none and we are excited about the combined resources we have to help our customers with this most critical service.” At the celebratory dinner in Boston commemorating the deal, 20 Waverly leaders gathered together with 20 leaders from ValleyCrest’s Boston branch and its corporate office. Collectively, this group holds an average employment tenure with their respective companies of 14 years. Together they celebrated the fact that approximately 200 ‘red trucks’ will be serving metro Boston.

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