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Lawn product saves home from fire

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Moisture Manager keeps grass from drying out.

BusinessWire.com | June 15, 2011

OCALA, Fla.– A veterinarian’s home was apparently saved from the Weeki Wachee brush fire on April 30, which destroyed 70 acres of property, because he had treated his lawn with a product that keeps the grass from drying out.

Dr. Mike Brannan’s home sits in the midst of more than 12 acres of woods with his house on a hilltop just east of Tooke Lake and US Highway 19 near Weeki Wachee. His home is divided from the woods by a large lawn which he had treated with a product called Moisture Manager, which  protects plants from drying out in between periods of rainfall or irrigation. The woods were totally scorched, but the fire stopped where the woods and grass meet. The lawn had not been watered since the previous Saturday.

Brannan had heard the Hydretain product discussed on radio station WFLA 970 AM and decided to send an email message to “Florida Gardening” host Mark Govan reporting how his home had been spared from otherwise certain destruction by the fire. Govan turned around and emailed Rick Irwin, owner and founder of Ecologel, the manufacturer of Hydretain products. “I have to believe,” Brannan said, “the Lesco Moisture Manager played a role in saving the house.”

Ecologel Solutions LLC, headquartered in Ocala, Florida, was founded in 1991. The company specializes in the production and promotion of environmentally responsible products for water conservation, plant nutrition, pond and lake management, and anti-fungal coatings.

The company’s flagship product technology, Hydretain, is a liquid which is fully biodegradable and made from food grade materials. It allows all manner of plants, including food-producing agriculture, to survive with far less water.
 

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