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Lawns by Yorkshire forms integrated multimedia marketing and business development relationship with Live Nation Entertainment

Industry News

Lawns by Yorkshire and Live Nation Entertainment have formed a marketing sponsorship relationship with the PNC Bank Arts Center.

| June 22, 2010

WESTWOOD, N.J. - Lawns by Yorkshire Chief Executive Officer Steven Jomides has signed a multi-year integrated marketing sponsorship and business development deal with Live Nation Entertainment that will help promote and grow the full-service landscape company. Live Nation is the largest entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorships, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans before, during and after the show.

Since 1988 Lawns by Yorkshire has provided landscape and snow services throughout New Jersey and New York. Lawns by Yorkshire serves multiple markets including multi-family, HOA’s, office parks, shopping centers, campuses, municipalities, industrial complexes and sporting complexes.

Jomides and Judith Guido, of Guido and Associates, worked with Live Nation Entertainment and created a multimedia portfolio to promote Lawns by Yorkshire during the PNC Bank Arts Center summer concert series in New Jersey. As part of the deal, Lawns by Yorkshire will receive significant outdoor concert signage, advertisement space on livenation.com and the exclusive PNC Bank Arts Center concert book, a video commercial and feature during each concert, web banners as well as the opportunity to provide giveaways to preferred season concert ticket holders and fans. Live Nation Entertainment and the PNC Bank Arts Center will also be promoting and presenting GREEN and sustainable practices and artists during the summer concert series.

“Aligning the Lawns by Yorkshire brand with an innovative global leader in the arts and entertainment world like Live Nation Entertainment brings tremendous value and credibility to our company. The opportunities that this relationship affords all of our stakeholders are tremendous,” says Jomides.
 

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