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A tree grows in Brooklyn, and then some

Industry News

Lawns by Yorkshire will donate 459 trees for the number of three-point field goals the Nets made in the 2010-11 NBA season.

| July 7, 2011

Former Nets center Darryl Dawkins and Lawns by Yorkshire CEO Steven Jomides celebrate at Fort Greene Park.

 

BROOKLYN, N.Y. – Brooklyn Borough President Marty Markowitz, Congressman Edolphus “ Ed ” Towns , Brooklyn Parks Commissioner Kevin Jeffrey, former Nets center Darryl Dawkins, and Lawns by Yorkshire CEO Steven Jomides attended a ceremony at Fort Greene Park to celebrate nearly 300 trees being donated to Brooklyn parks by Lawns by Yorkshire.

Nets Senior Vice President of Event Marketing Petra Pope, the Nets Dancers, and team mascot Sly also attended the ceremony.

During the 2010-11 NBA season, Nets Basketball and Lawns by Yorkshire collaborated on a green initiative entitled ‘Threes for Trees,’ in which Lawns by Yorkshire committed to donating a tree for every three-point field goal made by the Nets during the season.  The Nets made 459 three-pointers, which equates to 459 maple trees will be planted in the fall in Brooklyn parks and in Branch Brook Park in Newark, N.J .

The newly planted trees will serve several environmental purposes, including improving air quality, conserving water, reducing storm water runoff and flooding, in addition to the natural beauty they will create within the parks.

“On behalf of all New Yorkers, I commend Lawns by Yorkshire and the Nets for their outstanding commitment to helping us create a greener, greater, New York ,” said Mayor Michael R. Bloomberg, mayor of New York City.

“Brooklyn and the Nets already make a great team,” said Brooklyn Borough President Marty Markowitz. “The Nets made 459 three pointers and Brooklyn gets hundreds of trees to help clean the air, conserve water, reduce flooding and enhance our parks – an unbeatable combination. We can’t wait until 2012 when the Nets are not only planting their trees in Brooklyn but making their threes here as well.”

“The Trees for Threes Program is a fun and innovative program that educates and promotes environmental stewardship, and we are pleased to collaborate with the Nets and help grow trees in Brooklyn ,” Lawns by Yorkshire CEO Steven Jomides said. “Our cultures and green goals are perfectly aligned. We’re very proud that through our concerted efforts we are creating and growing green and sustainable communities.”

Lawns by Yorkshire, which offers services throughout New York and New Jersey, is the official landscaping and snow removal Service of Nets Basketball.

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