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Inside the landscape design world

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A survey confirms that most architects now select the furnishings for their projects.

| July 23, 2013

Washington, D.C – The American Society of Landscape Architects (ASLA) announced the results of its survey of more than 4,000 landscape architecture firms about residential and hospitality design and product selection.

“Among the most frequent requests we receive from landscape architects is for more information on outdoor furnishings for residential and hospitality projects,” said Ann Looper Pryor, Hon. ASLA, managing director of publishing and resource development for ASLA. “This survey confirmed anecdotal evidence that most landscape architects now select the furnishings for their projects, from contract to custom. This is a new, lucrative market for high-quality outdoor furniture, appliance and accessory companies.”

Eighty-one percent of firms provide residential design services.
• The average firm designs between six and 20 residential projects per year; 24 percent design more than 21 projects per year; and 14 percent design more than 30 projects per year.
• 91 percent include outdoor kitchens in residential projects.
• 96 percent include a fireplace, firepit or other fire feature in residential projects.
• 68 percent include heating or cooling features in residential projects.
• 97 percent include water features (ponds, pools, fountains) in residential projects.
• The typical residential landscape project budget is $250,000-$500,000; for ten percent of firms it is $500,000 to more than $1 million.
• 98 percent of firms specify or purchase outdoor furniture, appliances and accessories for their residential landscape projects: 49 percent through a manufacturer’s representative; 36 percent online; 30 percent through a local retailer; and 20 percent at a company showroom.
Sixty-four percent of firms provide hospitality design services (hotels, resorts, restaurants, etc.). Of these firms:
• 77 percent of firms design one to five projects per year; 20 percent design between six and 20 projects per year.
• 60 percent include outdoor kitchens in hospitality projects.
• 86 percent include a fireplace, firepit or other fire feature in hospitality projects.
• 60 percent include heating or cooling features in hospitality projects.
• 97 percent include water features (ponds, pools, fountains) in hospitality projects.
• The typical hospitality landscape project budget is $250,000 to $1 million; for 21 percent of firms it is more than $1 million and for 8 percent more than $3 million.
• 94 percent of firms specify or purchase outdoor furniture, appliances and accessories for their hospitality landscape projects: 46 percent through a manufacturer’s representative; 26 percent online; 18 percent through a local retailer; and 12 percent at a company showroom.

Sixty-three percent of the firms surveyed design both residential and hospitality projects. Nearly ten percent of firms surveyed responded.

Of the 25 brands of outdoor furnishings included in the survey, Sunbrella, Restoration Hardware, Brown Jordan, Kalamazoo Outdoor Gourmet, Landscape Forms, Kingsley-Bate and Barlow Tyrie were the most frequently specified or purchased. The firms found ASLA’s Landscape Architecture Magazine and the ASLA Annual Meeting and EXPO as the most useful sources of information in selecting outdoor furnishings, appliances and accessories for their projects and reported little or no interaction with other publications or events.
 

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