The mower manufacturer will appear on the trucks that transport NASCAR equipment.
Champion Tire & Wheel of Cornelius, N.C. has forged a marketing partnership with Ferris Commercial Mowers of Munnsville, N.Y. One of Champion’s 53-foot NASCAR transporters has been unveiled sporting the Ferris Commercial Mowers colors and logos with the goal of gaining exposure to the NASCAR fanbase. Champion Tire & Wheel is a company that contracts with the NASCAR race teams in the top 3 series to transport the team’s tires, wheels, and pit equipment.
“On any given race day you’ll probably find us as part of the backdrop”, said Jamie Rolewicz, owner of Champion Tire & Wheel. The fleet also commands a lot of attention on the highways as they travel the NASCAR racing circuit, which spans from northern and southern California to Southern Florida to throughout the New England states.
“The opportunity to gain exposure at every race track and the 60,000 annual highway miles traveled was just too much of an opportunity to turn down,” said Bill Shea, VP of commercial sales for Briggs & Stratton, which is the parent company for Ferris Commercial Mowers.
The partnership will run through the end of 2013, and will be highlighted by the 10 Chase for Championship races that determine the NASCAR Champion.