Wednesday, October 01, 2014

Home News PERC unveils new brand

PERC unveils new brand

Industry News

The brand's new tagline is PROPANE Clean American Energy.

| September 3, 2014

WASHINGTON, D.C. -- The Propane Education & Research Council (PERC) announces the launch of a new logo and brand identity for propane, PROPANE Clean American Energy.

The logo, anchored by the iconic image of an American bald eagle, highlights propane as an increasingly American-made alternative fuel at a time when U.S. propane production from natural gas liquids is at record levels. According to PERC President and CEO Roy Willis, the change also emphasizes recent investments by the propane industry in new technologies, including propane-powered vehicles, school buses, mowers, irrigation engines, and other equipment.

“We hope PROPANE Clean American Energy will increase consideration of propane as a clean, affordable, and American-made alternative to conventional fuels among fleets, commercial landscapers, contractors, producers, and homeowners,” Willis said. “Increasing domestic demand for propane in the U.S. will ultimately lead to cleaner air and increased use of our nation's own energy resources, rather than relying on foreign oil.”

The propane industry began working on the research and branding project at the beginning of 2013. The new logo and tagline will be used in all PERC-produced materials and will be made available free of charge to propane providers and OEM partners, such as Roush CleanTech, Exmark, and Kohler. The new logo will also replace the previous mark used by thousands of propane retailers nationwide on signs, delivery vehicles, equipment, websites, and literature.

The PROPANE Clean American Energy logo will be prominently featured in PERC’s new multimedia safety campaign designed to encourage residential propane heating customers and agribusiness operators, among others, to fill up in advance of the winter season and make arrangements with propane providers to keep tanks full. The campaign begins Sept. 8. More information is available at propanecomfort.com.

“America makes more than enough propane to meet U.S. demand,” said Willis. “As PERC rolls out this important safety campaign and new branding identity, the propane industry is prepared to meet the needs of a changing energy economy.”
 

Top news

Finding the right fleet

Focus on the jobs at hand when buying a new truck.

JDL acquires The Stockyard Horticultural Supply

John Deere Landscapes will now be able to increase its presence with the retail and wholesale nursery.

Ruppert Landscape hires business developer

Theresa Pickett will work out of the company's Frederick Landscape Management Branch.

PERC's propane videos show industry success

The Straight Talk Videos feature landscapers sharing real-world examples of advantages of propane.

Nemetschek Vectorworks releases 2015 software

The new version contains more than 100 updates and new features including cloud and mobile solutions.

x