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ValleyCrest adds executive vice president and chief financial officer

Gareth Asten has more than 20 years’ experience in corporate finance, operations and business leadership.

| September 10, 2013

CALABASAS, Calif. – ValleyCrest Landscape Cos., announced the addition of Gareth Asten to its executive team. Asten joins the Calabasas, Calif.-based firm as executive vice president and chief financial officer.

“We’re excited to have Gareth on board. His blend of operational experience and financial expertise, coupled with a proven track record of cultivating sustainable growth is a valuable combination. We look forward to his contributions,” ValleyCrest CEO Roger Zino said. “ValleyCrest’s market leadership is impressive; the opportunity to have a hand in shepherding that continued success is an attractive one. ValleyCrest is a company with a both a storied history and a promising future. I’m thrilled to be a part of it,” Asten said.

Asten has more than 20 years’ experience in corporate finance, operations and business leadership. His experience includes strategic planning, driving profitable growth and capital and financial strategies. Prior to joining ValleyCrest, Gareth served in various roles at Bolthouse Farms, a grower and processor of fresh carrots, natural juice beverages and smoothies. Most recently he served as vice president of finance & planning, and played an instrumental role in building a high performance finance team.

Previously he served as senior associate at Willis Stein & Partners, Acting chief financial officer / vice president of business development & planning at ubiquity brands, and mergers & acquisitions analyst at Lazard Freres. Asten holds a Bachelor of Science degree in Finance from DePaul University and an M.B.A. from Harvard Business School.
 

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