The deal allows Village Nurseries to grow and market PlantHaven plants.
Village Nurseries, a wholesale grower for landscape professionals, has signed a licensing agreement with PlantHaven to grow unique plant offerings from selected worldwide breeders. The agreement covers the American Southwest market.
PlantHaven doesn’t breed, grow plants or have any financial interest in any breeding program or nursery. Instead they successfully match appropriate growers and plants with various climate zones to promote the best growing environment for each cultivar. The company manages approximately 200 nursery licenses in the United States.
“We are one of an exclusive group of wholesale nurseries with whom PlantHaven has signed a licensing agreement to grow and market select varieties,” said David House, Village Nurseries CEO.
“We’ve identified Village Nurseries as the go-to wholesale nursery for landscape architects and designers,” said Geoff Needham, president and co-founder of PlantHaven. “By providing greater diversity and choices of superior plants to replace tired old standbys, their landscape professional customers can more easily differentiate their work from the everyday sameness of their competitors.”
Because it takes time for plants to grow to a size suitable for landscaping, most of the PlantHaven varieties Village Nurseries is growing won’t be available until 2012. However, a few select plants will be available in Q3, 2011, including Abelia Kaleidoscope, Buxus Golden Dream, Ceanothust El Dorado, Rosmarinus Roman Beauty and Agapanthus Gold Strike, among others.