Monday, May 25, 2015

Home News Profile Products changes brand

Profile Products changes brand

Supplier News

A new logo and tagline will now represent the business.

| September 26, 2011

Profile Products has changed its master brand to better represent its evolving business. The master brand is best expressed in its updated logo and new tagline: “Solutions for your environment.”

“Profile is putting a stronger emphasis on providing site-specific solutions for our customers,” said John Schoch, president and CEO of Profile Products. “No two challenges are the same, and no two solutions should be exactly the same.

“Solutions need to be specific to our customers’ environments,” he said. “This mindset is true across all of our business groups. From sports fields to highways, soil amendments to erosion control, our goal is to provide viable, cost-effective and valuable solutions.”

The company’s stronger emphasis on environmental stewardship in recent years has altered both its product design and purpose of use for the better, Schoch said. Therefore, the company wanted to better express the strength of those innovative products, the company’s environmental commitment and, most importantly, its customized solutions.

“We understand a common challenge for our customers is winning projects, so we are constantly looking at how to bring value to our products,” Schoch said. “As regulations and environmental expectations continue to increase, we continue to work diligently to develop environmentally safe and biodegradable products, then rigorously test them to ensure that they meet or exceed today’s standards.”

Top news

Private equity firm acquires Signature Landscape Services

A former ValleyCrest executive stakes his claim in the northwest and looks to build a West Coast company.

A conversation with the Top 100

Leaders from the Top 100 discuss the biggest challenges facing their companies and how they’re solving them. Turns out, their solutions work for landscapers of any size.

Ornamental invaders

Exotic pests are on the rise. Make sure you're handling them properly.

In hindsight

We asked some Top 100 company leaders about decisions they’d want to do over, and some choices they made that they wouldn’t change.

The great fertilizer debate

Consider these factors when choosing between granular and liquid products to achieve that lush lawn your customers desire.

x