Wednesday, July 29, 2015

Home News Cracking down on fake online reviews

Cracking down on fake online reviews

Industry News

New York attorney says posting fake reviews violates false advertising laws.

| September 26, 2013

Every butcher, baker, and candlestick maker who has ever contemplated the dark arts of online reputation management should take note: The seemingly benign practice of posting fake business reviews isn’t so benign these days.

A month ago Yelp (YELP), sued a San Diego lawyer for planting fake reviews about his solo practice in California state court. Today, New York Attorney General Eric Schneiderman announced a deal with 19 businesses that agreed to stop writing fake reviews and pay more than $350,000 in penalties. Yelp and Schneiderman, powerful players stooping to take on local business owners, each asserted that posting fake reviews violates false advertising laws.

Click here to continue reading.

Top news

The true price of a beautiful lawn

A veteran comments on the meaning of Renewal and Remembrance Day in Arlington National Cemetery.

Lead your customers to water

You already know how to manage water. Here's how to tell your prospects why they should care.

Campaign offers tree-saving tips

Californians are being urged to Save Our Water And Our Trees! this summer.

Outside in

Interiorscaping is taking plant design and installation to a whole new frontier.

Fiat Chrysler to recall trucks

The pickups have problematic airbags that could go off if the door is slammed too hard.

x