Saturday, November 01, 2014

Home News Cracking down on fake online reviews

Cracking down on fake online reviews

Industry News

New York attorney says posting fake reviews violates false advertising laws.

| September 26, 2013

Every butcher, baker, and candlestick maker who has ever contemplated the dark arts of online reputation management should take note: The seemingly benign practice of posting fake business reviews isn’t so benign these days.

A month ago Yelp (YELP), sued a San Diego lawyer for planting fake reviews about his solo practice in California state court. Today, New York Attorney General Eric Schneiderman announced a deal with 19 businesses that agreed to stop writing fake reviews and pay more than $350,000 in penalties. Yelp and Schneiderman, powerful players stooping to take on local business owners, each asserted that posting fake reviews violates false advertising laws.

Click here to continue reading.

Top news

Toro to acquire BOSS

The $227 million-deal is expected to close in early 2015.

Get to the root of broadleaf weeds

Use these best practices to destroy perennial problems.

TruGreen LandCare appoints CEO

Michael Bogan will succeed Vidu Kulkarni, effective Nov. 3.

More toys

New products continued to be unveiled on the final day of GIE+EXPO.

Kohler Engines names new president

Brian Melka has been with Kohler since 2013.

x