Sunday, December 21, 2014

Home News U.S. Lawns rebrands

U.S. Lawns rebrands

Industry News

New colors, logo, uniforms and tag line were unveiled with the announcement.

| September 30, 2013

ORLANDO, Fla. – U.S. Lawns President Ken Hutcheson unveiled the rebranding of U.S. Lawns to their franchisees at their annual conference in Baltimore. New colors, logo, uniforms, fleet design, collateral, website, newly defined brand DNA, and new direction were rolled out with the new tag line "Your Turf. Our Lawn."

“Our conference theme ‘It’s Time’ was chosen carefully in preparation for this tightly-kept rebranding secret,” Hutcheson said. “We wanted the unveiling to be a complete surprise to our franchisees. We hyped the conference for several weeks prior, with hints of change to come. We wanted anticipation. We wanted expectation. We wanted to energize them … and it worked.”

After Hutcheson's presentation, a solitary drummer led everyone outside, where trucks and a trailer rolled into view, bearing the new blue U.S. Lawns logo, as the drum corps donned the new blue uniforms.

“Our original logo has stood strong since 1986,” Hutcheson said. “We changed the logo style only slightly, to make it crisp and stronger. We picked a color that denotes service and professionalism. Strong, bold, regal. We defined our brand DNA for Franchisor Operations, Franchisee Operations and Strategic Operations to have clear guidelines for our future.

"We have always utilized our phrase ‘National Strength, Local Commitment’ as part of what sets us apart from our competitors. Our new graphic map, reminiscent of airline destination maps, showing our locations nationwide, prompted us to add a third message to complete the refreshed phrase we use for the value we add. It is now, ‘National Strength, Local Commitment, and the Power of the Network.’"

U.S. Lawns franchisees will roll out the new branding in their local markets throughout the upcoming months. For more information, visit www.USLawns.com and www.USLawnsFranchise.com.

Top news

Ready for action

An organized, clean garage can inspire company-wide organization and make daily tasks easier and faster.

Follow the Kaizen system

These five principles will keep shops and trucks neat and tidy.

Ruppert Landscape provides park facelift

Company employees renovated Baltimore's Carroll Park in Oct.

Stay stocked

Here's an example of what to keep in your shop.

Expand your horizons

Here’s what you need to know about adding a biostimulant program to your service portfolio.

x