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Bayer announces re-launch of BackedByBayer.com

Supplier News

The new website will feature user-friendly interface, enhanced tools and resources.

| October 17, 2011

Today, Bayer announced the re-launch of its professional products website,BackedByBayer.com. The newly designed site,which focuses on pest management, turf and ornamental, golf course and vector control professional products,will incorporate new user-friendly features.

Highlighted features include an interactive Resource Library of video and audio from industry professionals and customers. The library will also include downloadable resources such as product guides, labels, material safety data sheets (MSDS) and white papers.Webinars from the Bayer Beyond the Basics series will also be added to the website as an ongoing resource for golf course superintendents.

“We’re always looking for ways to improve the user experience for Bayer customers,” said Camille Gipson, marketing communications manager for Bayer. “Exciting new features and enhanced tools make BackedByBayer.com not only an exceptional resource for information but one that is easy to use. We have made improvements such as mobile optimizationand sortable search results to make sure our site is accessible and relevant.”

Each business sector has its own unique web address with extensive product informationincluding features and benefits, frequently asked questions, and label information. Search functionality has also been improved for more effective and organized results and contact forms are in a more easily accessible location on your homepage.

In addition to the new features, visitors will find information about what the company’s Backed by Bayer promise means to customers as well asBayer’scommitment to sustainability.

Visit BackedByBayer.com to see the newly designed interface, built by Luckie and Company. Additional updated elements will be made available over the next few months.

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