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Hines Growers creates Bloomtastic!

Supplier News

The brand combines new genetics with previously introduced plants.

| October 18, 2011

LAGUNA HILLS, Calif. – Hines Growers is launching Bloomtastic! to bring together “star performers” under one brand. The brand is one of the first in the industry to combine new genetics with overlooked plants previously introduced.

“Call us plant hunters on a mission,” said Joe Gray, Hines’ senior vice president. “Discovering and growing new star performers and redeeming under-utilized great color plants and shrubs is at the heart of the Bloomtastic! brand.”

Grays said Bloomtastic! plants fall into three categories. They are either Hines’ proprietary genetics, new “stars” offered to Hines for propriety use by independent breeders or “head-turning plants” that have been overlooked and fallen through the cracks. 

And they all have the same characteristics: continuous color, lots of blooms, easy to grow and low maintenance.

“Bloomtastic! gives great plants the focus they deserve,” Gray said.  “Our goal is to quickly and nimbly bring these plants to market with branded containers, great tags and consumer marketing to attract the attention they deserve.”

Annuals, perennials, vines, shrubs and tropicals all fit into the new line and are selected for performance both regionally and nationally. Plants are available in branded 4 inch, 8-inch and 3 gallon sizes. 

From over eight new Bambino Bougainvillea to new buddleia and new agapanthus, lonicera and new Bahama Bay Hibiscus, the Bloomtastic! plant mix will be constantly evolving to keep it fresh and exciting.

“For example, the Bambino Bougainvillea are the result of extensive breeding to deliver plenty of color and profusions of blooms,” Gray said, “and they make excellent shrubs and are perfect for smaller gardens or containers. Just what today’s busy gardener demands.”
 

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