The company's newly released brand was part of a 10-month development project.
Walker Manufacturing Company has just released an update to their corporate brand. The newly released brand is the result of a 10-month development project that has included the Walker family, Walker marketing department and a variety of company teams to implement the brand into the product.
"My Dad (Max Walker) designed all of our logos from the late 50s and into the 60s for the products we made," says Walker President Bob Walker, "and when it came to the lawn mower project in the early 80s, I went to work as a draftsman with the tools of the trade to design our first logo." The original logo served Walker well for a few years, but then a variety of updates were included in the brand image, and the identity of the product became confused.
"The challenge of the new brand update was to not make 'logo number nine''', says third generation family member, Ryan Walker, "When we went into this project, we asked our marketing team to maintain the legacy look while giving us a logo that can be used on our product and in a variety of spaces that we may not have know ten years ago. The new brand identifies with our existing customers while reaching out to younger lawn mower enthusiasts."
Updated product will begin to roll off the Walker line this fall, and new marketing and dealer items have now become available to Walker distributors and dealers in the field. An update to walkermowers.com is also scheduled for early November.
"When our marketing team introduced the logo to us, it just hit me right--they kept the legacy look of our design while introducing new aspects that will move the company forward for many years," says Bob, "My dad always said that your first impression was the right impression - I think he would have liked it."
See a video on the company brand update at: http://www.walkermowers.com/videoviewer.php?vid=branding