GordonsProfessional.com sets a segmented online strategy.
KANSAS CITY, Mo. – Lawn and landscape providers, golf course superintendents, industrial vegetation managers, agricultural experts, and product distributors now have a centralized, updated source for professional product solutions information with PBI-Gordon Corporation’s unveiling of its new GordonsProfessional.com<http://www.GordonsProfessional.com> website.
The site, developed by PBI-Gordon’s internal digital team, creates a separate online presence for the company’s professional chemical business, and provides a variety of product information segmented by user channel, technical specification sheets, product labels, and distributor and sales rep locators. Also available on the site are useful resources for professional turf and ornamental managers such as sprayer calibration guides, product application schedules, a trimming cost calculator, product registration listing by state, weights and measures conversion chart, and links to industry resources such as WeedAlert.com<http://www.weedalert.com>.
GordonsProfessional.com<http://www.GordonsProfessional.com> segments all information aimed toward the professional chemical market, separated from PBIGordon.com<http://www.pbigordon.com>, which previously served as an all-encompassing web presence for the company’s corporate information, professional, and consumer products. PBIGordon.com<http://www.pbigordon.com> remains as the hub for corporate level information and separately branded sections link to the professional products site, as well as, a new site that highlights consumer products for the rural/suburban property owner market.
“The goal of our new online strategy is to effectively communicate corporate information while clearly segmenting PBI-Gordon’s various business groups and customer audiences,” said April Allenbrand, Manager of Marketing Communications for PBI-Gordon Corporation. “Having a unique web presence for each business group allows the groups to brand themselves with their own distinct look, allowing more effective marketing, brand building, and awareness. With GordonsProfessional.com<http://www.GordonsProfessional.com>, our professional chemical customers have a more targeted, easier-to-navigate online source for information on the products they rely on to produce top-quality results.”