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Briggs & Stratton partner with VP

Supplier News

VP Racing Fuels will provide the company with branded fuel for private label sales.

| October 30, 2013

SAN ANTONIO, TX - VP Racing Fuels has entered into an agreement with Briggs & Stratton (B&S), the world’s largest manufacturer of gasoline powered engines for outdoor power equipment, to provide Briggs & Stratton-branded fuel for gasoline powered engines. VP will produce three blends – an ethanol-free fuel for 4-cycle engines and two pre-mixed gas + oil blends (40:1 & 50:1) for 2-cycles. Each is formulated to include Briggs & Stratton’s Advanced Formula Fuel Treatment & Stabilizer and will be packaged in quarts, gallons, 5-gallon pails and 54-gallon drums.
 
“We’re extremely excited to produce small engine fuel for Briggs & Stratton under this new license agreement,” says Bruce Hendel, Director-Consumer Products for VP Racing Fuels. “To be selected as fuel supplier by the world’s premier manufacturer of small engines is an incredible testament to the innovation and quality of VP Small Engine Fuel products.”
 
“In order to ensure peak engine performance, outdoor power equipment owners need to maintain good engine health. This new Briggs & Stratton branded fuel helps do just that,” says Carissa Gingras, director of marketing for consumer engine and service, Briggs & Stratton. “Ethanol-blended fuels can cause damage to engines. We’re pleased to offer quality 4-cycle, 50:1 and 40:1 fuel products that are ethanol-free, convenient, and ready-to-use, to help consumers protect their engines.”
 
B&S-branded Small Engine Fuel will be available for order by dealers effective immediately, for shipment in January 2014. Dealers can contact their regional IDN distributor for more information.
 
For additional information regarding opportunities involving sales of B&S-branded small engine fuel, contact VP at 1-877-515-1733.

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