LOUISVILLE, Ky. – Last week at GIE+EXPO 2010, Lawn & Landscape launched GIE Media’s Horticultural Scholarship Program, dedicated to providing educational scholarships and business internships for outstanding college students focused on leading in the green industry.

Lawn & Landscape’s parent company, GIE Media, is the leading media company serving professional horticultural markets through print, digital, interactive, face-to-face events and market research in the lawn, greenhouse, nursery, garden center and golf segments.

For every green wristband given away from its booth at the show, Lawn & Landscape donated $1 to the scholarship fund. In all, the magazine raised more than $3,000 over two and a half days.

a Lawn & Landscape’s photographers then roamed the show floor capturing photographs of attendees sporting the wristbands. Those lucky people were entered into a daily drawing. Congratulations to the following winning attendees:  

•    Cannondale bicycle: Keith Powers, Melber Ky.
•    Hot air balloon ride for two in Canada: Gary Barbolt, National Lawn Care and Landscaping, Gansevoort, N.Y.
•    An all-expense-paid trip for two to Molokai, Hawaii: Denise Luedeke, co-owner, Cardinal Landscape, New Bremen, Ohio

“Students at the top horticulture programs in the United States are the future of the green industry,” says Richard Foster, CEO and founder of GIE Media. “Our contributions – and those from companies and suppliers across the industry – will help support the academic and business education of these students and ensure their continued success. Thank you to all attendees who showed their support of GIE Media’s Horticultural Scholarship fund by wearing a green wristband at GIE+EXPO 2010.”

Awards will be given to standout students at the 2011 OFA Short Course in Columbus, Ohio. Subsequent awards will be handed out at major green industry events throughout the rest of the year.

Industry companies and suppliers are encouraged to support the scholarship fund; any donations will be matched by Lawn & Landscape.