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JohnDow introduces new product videos

Supplier News

The videos can be accessed by scanning QR codes.

| November 14, 2011

JohnDow Industries recently produced a series of five three-minute product videos. “Quality videos  are fantastic investments for our brands,  said Joe Dease, president of JDI.  “We have developed the videos to describe, and demonstrate the products in use to improve customer knowledge and their ability to select the proper equipment.  Making online video a part of our marketing strategy will help reinforce that JDI is a progressive manufacturer that is truly connected to our customers.”

The JDI website and all future ads, catalogs, sales flyers, etc. will contain QR Codes making it possible to access the new videos when scanned with any Smartphone, QR code reader or tablet device. The five product lines selected for video production are:

Crew Chief Self-Evacuating Oil Drains
Crew Chief Evacuators and Dispensers
Crew Chief Pump Assist Oil Drains
Fuel Chief Steel Gas Caddies
Fuel Chief Poly Gas Caddies
                                                           
In addition to website exposure, JDI’s new videos will open up numerous marketing strategies for customers, distributors and sales reps all with the intent of increasing sales. Dease went on to say, “providing more visual information on the product is an incredibly effective way to appeal to a buyer’s senses. We’re excited about these new videos.”

The new videos and the new JDI catalog can be downloaded or viewed on the JDI website                 
www.johndow.com.

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