Magic Circle Corp. (d/b/a Dixie Chopper) has named Simon Wilson the company's new president and CEO and has reconfirmed him to the Magic Circle Board of Directors.

Wilson will report to board of Magic Circle Corp. He replaces Gary Morgan, the president and CEO who has resigned to pursue other interests.

"Simon did a great job as our chief financial officer and VP of operations since joining us two and half years ago, and I expect he'll do an even better job as our president and CEO," Magic Circle Chairman Arthur L. Evans said. "His experience and relevant experience will well suit our needs as a company. He has a background in sales and marketing, aftermarket parts and developing dealer networks."

"Simon is an outstanding executive and a proven winner," Dixie Chopper Vice President Wes Evans said. "I look forward to working with him for years to come. As Dixie Chopper continues to grow, we need people experienced in operating a large business."

New president Wilson is eager for the challenge.

"I believe in Dixie Chopper's strategy of solid, American-built lawn care equipment through an established independent dealer organization will enable Dixie Chopper to take on the competition head-on," Wilson said.

"We are just beginning our growth," he added. "We have some exciting new products we have just announced and more coming shortly. I'm excited to be a part of the most innovative outdoor power equipment company in the industry."

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