Thursday, April 24, 2014

Home News Caterpillar launches a new corporate website

Caterpillar launches a new corporate website

Supplier News

Caterpillar.com integrates with cat.com through cross promotion and simple links.

| December 17, 2010

Caterpillar launched a new corporate website, www.caterpillar.com.

The new caterpillar.com brings a fresh look and feel and increased functionality to the web. In addition, enhanced editorial content tell the stories of Caterpillar in a more robust way while also bringing heightened visibility to the company’s full portfolio of brands.

Caterpillar.com is now the home for content focused on strategy, sustainability, innovation, community involvement and social responsibility, as well investor relations’ information, career opportunities and media resources for general media.

Cat.com remains the home for content related to Cat machines, engines, industry applications, dealers and parts & services. Caterpillar.com integrates with cat.com through cross promotion and simple links.

Caterpillar.com is currently available in English. During the first quarter of 2011, the global site will be made available in Chinese, Japanese, French, Spanish, Portuguese and German.

The move to a distinct corporate site not only brings more visibility to company information, but is the first step in a long-term strategy to position Caterpillar as an industry leader online.
 

Top news

The Death Book

Sure, it’s morbid. But it’s essential. Create an instruction manual for your company in the event of your untimely demise.

An anti-complacency culture

Employees at Capstone Landscape Management are pumped – and the company is primed for growth. Why? There’s no opportunity to get stale.

A need for seed

The main ingredient needed to grow turf has declined recently, but a comeback is expected this year.

Step-by-step budget building

Two ASIC members discuss their real-world budget strategies.

How to avoid sticker shock

Help your clients not freak out with a few simple strategies.