The alliance with Breederplants creates a pipeline for new European varieties to U.S.
Hines Growers is partnering with Breederplants, a breeder/grower consortium in The Netherlands, to introduce new proprietary plants from Europe to the United States and open European markets to the Bloomtastic! brand and Hines Growers new proprietary genetics.
“This is an industry game-changer,” says Joe Gray, V.P. of Hines Growers. “This partnership plugs Hines directly into small breeders all over Europe. The potential to feed huge collections of proprietary plants to the American consumer is enormous.”
Ronald Laman, director of Breederplants, agrees, saying the reciprocal alliance is a "first" of its kind in Europe.
“This exciting new concept makes it easier for European breeders to bring plants directly to a global market and grow retail demand faster,” Laman says.
The strategic alliance with Bloomtastic! plants provide U.S. and European growers and retailers a world-wide range of robust flowering plants from different breeders under one brand.
“It’s like a ‘super' market for plants,” says Gray. “We’re tapping into dozens of breeders from all over the world who are offering the most exciting new varieties we can find.”
Laman says Breederplants will begin offering Bloomtastic! liners to the European market in 2013.