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SBA unveils site with personalization features

Industry News

Website centerpiece allows business owners to search based on business type, geography and needs.

| December 22, 2010

WASHINGTON – The U.S. Small Business Administration has unveiled a newly re-designed website that features the launch of SBA Direct, a web tool with a variety of personalization features to help small businesses start-up, succeed and grow.

“With the launch of the new SBA.gov, we have reached a significant milestone in how the agency has evolved in using interactive web tools, social media and blogs to engage with, and better meet the needs of small business owners,” said SBA Administrator Karen Mills. “While the SBA website has traditionally been an information-rich site, we wanted to make it easier for small business owners to navigate. With the new improved SBA.gov, business owners can access the answers they need, specific to their business profile, in an instant – it truly presents the face of the future of SBA.”

While the site features a variety of enhancements including a full re-design, new content and improved navigation, the centerpiece is a dynamic web tool called SBA Direct.

SBA Direct allows visitors to personalize their browsing experience according to their business type, geography and needs. SBA Direct then delivers relevant and targeted information on all aspects of running a business such as the steps involved in getting started, business growth strategies, and how to stay compliant with current laws and regulations. SBA Direct also provides information on the available SBA programs that can help businesses succeed, such as financial assistance, exporting and government contracting opportunities, counseling and training.

“Transforming the SBA into a proactive, responsive and ‘customer-centric’ organization that better serves the needs of the nation’s more than 29 million small businesses is an exciting, yet enormous effort,” said Mills. “We’ve made significant progress, and the new SBA.gov is just one example among many, including record growth capital financing, expedited loan approvals and the acceleration of disaster assistance resources and funds of how SBA has, and will continue to support the growth of small businesses and job creation.”

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